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Analysts scale down PSVR sales expectations

Analysts scale down PSVR sales expectations

Research firm SuperData had updated its expectations on a few VR headsets and noted that thus far, especially after Black Friday, that the platform has been the "biggest loser" in sales till now. As such, the firm greatly downgraded 2016 expectations for PlayStation VR in particular, from 2.6 million down to less than 750K. Google Daydream went from 450,000 to 261,000, for instance.

The company's sales forecast for the HTC Vive and Oculus Rift, meanwhile, remain largely unchanged at 420,108 and 355,088 units, respectively.

"PSVR had the best opportunity to benefit from the holidays but their supply inconsistencies and lack of marketing have put them behind their potential", she explained to GI.Biz. They have also pointed out that the VR looks even better on a Pro than a standard or slim PS4, so th message to most gamers is: "get the Pro now, then the PSVR later".

SuperData has written a new report, stating that they expect sales numbers to instead hit around 750,000 units by the end of the year.

Sony could turn things around with more AAA-related titles for the PSVR, including ones that support the device, like the forthcoming Ace Combat 7 from Bandai Namco, which will be at PlayStation Experience this weekend.

It was noted that this approach meant Sony were "being cautious before fully investing in the tech". Until one materializes, it doesn't make sense for Sony to flood the market with headsets knowing they'll wind up collecting dust on shelves.

"They can afford to take it slow since they have no competition for now, so their supply and sales will rise steadily into 2017 as opposed to riding the seasonal wave", Llamas said.