Holiday weekend recap: Purchases up, but average spending declines 3.5%

Holiday weekend recap: Purchases up, but average spending declines 3.5%

Sales are not offered exclusively on Black Friday, sellers are usually at their most generous state the whole weekend after Thanksgiving. The survey polled 4,330 consumers on Friday and Saturday.

For the second straight year, more people shopped online than in physical stores during the Thanksgiving holiday weekend, according to estimates released late yesterday by the National Retail Federation. Black Friday sales of $3.34 billion was a 21 percent increase from a year ago.

Data from IBM, meanwhile, showed U.S. holiday retail trends catching on globally.

Tamara Gaffney, principal analyst and director, Adobe Digital Insights, said: "We expect Cyber Monday to surpass Black Friday and become the largest online sales day in history with $3.36 Billion". Out of the estimated 135.9 million USA adults who shopped this past week, 35 percent did so by phone and tablet, an increase from a 28 percent share a year ago, according to the trade group's survey.

Shoppers who have high-speed connections at home and on their phones are pouncing on deals that stores are spreading out over several days, leaving the so-called Cyber Monday online shopping bonanza in danger of losing its title as the top online sales day. Online sales for global retailers increased by almost 24 percent year-over-year on Thanksgiving, and were up over 28 percent on Black Friday. According to data from RetailNext, net sales on Black Friday slid 10.4 percent for brick-and-mortar stores. Purchases made on mobile devices accounted more than $1 billion in revenue.

"The nature of how people shop has changed", said Anuj Nayar, senior director of global initiatives for PayPal.

To garner the attention of deal-enthused consumers, Automotive News reports General Motors' GMC truck brand began promoting "Black Friday All Month Long" as early as October. Cyber Monday continues to increase in popularity as it provides comfort and peace since you are avoiding the aggressive atmosphere.

Over Thanksgiving weekend, 108 million people shopped online versus 99 million who bought in-store. The Friday after Thanksgiving — known as Black Friday — used to unofficially mark the kickoff to door-buster sales, but now retailers are opening earlier on Thanksgiving. Street analysts noted that shoppers were more drawn toward traditional stores by discounts on electronics. Those stores are seeing more of their sales come from online versus in store.

Lea Bishop from Carmel, Indiana, picked up tickets to the Texas Tenors at her local performing arts center because they had a rare buy-two-get-two-free deal.

Combined with Thursday's $1.93 in online sales on Thanksgiving, the two days are expected to close out at almost $5 billion in sales. This year the calendar means December 17 is the big contender, says Craig Johnson, president of Customer Growth Partners.

Mobile spending on Cyber Monday started off strong early in the day, then slowed in the evening hours. Clothing stores and toy stores saw more than double the foot traffic on Black Friday compared with an average weekend day in November, per Google. Likewise, there are also consumers that look up items they are interested in purchasing online, mainly to determine which locations might carry the same items in stock as well as what prices they're being sold at.