Online wins the Black Friday weekend again

Online wins the Black Friday weekend again

Cyber Monday 2016 now sits alone at the top with total sales eclipsing $3.39 billion spent online, a 10.2 percent increase year-over-year, according to Adobe Digital Data. Many stores and companies participate in Black Friday, often extending their sales into the weekend and concluding with Cyber Monday.

Once all the receipts are in, customers look to have spent an average of $289.19 over the four-day weekend, down almost 3.5 percent from a year ago, based on a survey by the National Retail Federation.

The company reported that overall Cyber Monday sales this year in the USA increased about 12 percent from 2015 to a total of about $3.4 billion. More purchases were conducted by mobile phones, accounted for 36 percent of total sales, or $1.2 billion.

Overall, online shopping revenues in the USA over the entire Thanksgiving weekend (November 24-27) came in at $9.36 billion, a 16.4 percent increase compared to 2015.

"With mid-season shopping behind us, it's not too late for retailers to tweak their online and in-store strategies to help increase traffic and see a big payoff during the last few weeks of the holiday season", Shay added.

Online's improving performance could be traced to greater comfort with online shopping, improved shipping speeds, and the desire to avoid the negatives of in-store holiday shopping (crowds, traffic, out-of-stocks, etc.).

Black Friday, Cyber Monday, Thanksgiving Day, now Cyber Week - what does it all mean?

Like other retailers, automakers use holiday-themed promotions to boost sales during the final two months of the year and have steadily expanded the Christmas season over the past several years. 116 million people visited online retail sites on Black Friday, with 52 million coming via desktop and 90 million via mobile (and 26 million on both).

Adobe says it based the report on aggregated and anonymous data from 23 billion visits to US retail websites.

This year's Cyber Monday was the largest single online sales day in history, far surpassing Adobe Digital Insight's initial estimates by $27 million. The day after Thanksgiving, called Black Friday, is typically the biggest shopping day of the year in the United States. She arrived early to shop with her 85-year-old mother-in-law, but the mall had not officially opened. The weekend is particularly awaited by retailers who have taken to offering deals and discounts in form of Black Friday and Cyber Monday deals - so as to make the most of the crowds of holiday makers. Forty percent plan to do the vast majority of their holiday shopping online, according to market researcher CivicScience, and another 35 percent plan to split spending between online and off.

Adobe has also confirmed that the best-selling gadgets for this early part of Monday include the Microsoft Xbox, Sony PS4, and Samsung 4K resolution TVs.